By: Leo
You are interpreting Rule #1 incorrectly. “the act of liking a Page cannot automatically register or enter a promotion participant.” You cannot tell a user that, “if you like my page, you are entered...
View ArticleBy: Editor
@Leo – Yes, companies on Facebook can require fans to Like a page in order to access a promotional Facebook app. But readers should decide for themselves if they’re comfortable flirting with the...
View ArticleBy: Tim McAlpine
Good summary Jeffry. We’ve definitely broken all sorts of these rules over the past few years. For these reasons, we’ve moved all of our Facebook contests to apps made by Preferred Developer Partners...
View ArticleBy: Justin Dennis
There are several misinterpretations of the guidelines in this article designed to scare the reader. Some of the campaigns this blog promotes...
View ArticleBy: Editor
@Justin – The earlier article showcasing Facebook promotions from banks and credit unions was published before The Financial Brand was aware of Facebook’s promotional guidelines, so it’s entirely...
View ArticleBy: KathyB
Somewhat related question, is it permissible to use the newsfeed for advertising? So in other words, is it okay to post a status that promotes a product or service of the company?
View ArticleBy: Editor
@Kathy – Yes, you can post status updates promoting your bank’s products and services.
View ArticleBy: James
Contacting winners and announcing winners seems to us to be entirely different. We contact our winners via email or phone but will announce promotional winners to our followers after-the-fact on...
View ArticleBy: What you may not know about Facebook contests and promotions « Lauren...
[...] follow the rules, or ignore them and run the risk of getting your Facebook page shut down. http://thefinancialbrand.com/20619/8-facebook-promotions-guidelines/ Share this:TwitterFacebookLike...
View ArticleBy: Hugo
Is there an updated version of this summary? I notice this is from 2012 and i’m wondering if i missed a more up to date summary on the dos-and-dont of today when it comes to promos
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